Dr. Ali Sallemi Hrichi is an accomplished marketing professional and an esteemed professor in the field of digital marketing. With over 14 years of experience in academia and industry, he brings a wealth of knowledge and expertise to his role as a marketing professor. His work over the last decade has focused on digital marketing, scientific research, training courses, and consulting. Currently, he is the President of the New World Marketing Association and is working in Saudi Arabia as a digital marketing consultant at ACTIVISYS.
For more than 12 years, he has been trying to turn on lights, inspire people, and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if you meet him, he hopes you’ll share with him your favorite posts. Even better, he would like to hear about how a book or course helped you interact with the world differently and make a difference. In 2019, he created New World Marketing. It's an association that helps students, fresh graduates, and professionals through a package of special professional courses in digital marketing and soft skills.
He has so far published two books and seven scientific articles, and he is currently preparing to publish his third book on digital marketing.
Dr. Ali Sallemi Hrichi holds a PhD from FSEG Tunis El Manar, a Master Research in Marketing-Management from the same faculty, a Bachelor in Marketing Techniques from IHEC Sousse, a Baccalaureate in Economics and Management, and nearly 60 professional certificates from internationally recognized centers, universities, platforms, and campanies such as INTEL, ISL Group, Heidelberg University, Volkshochschule, Openclassrooms, DW Akademie, Busuu, Google, Google... Moreover, he speaks and writes in four languages: Arabic, French, English, and German. Currently, he is learning Urdu.
Technical Expertise
Areas of Expertise: Marketing Course Architecture, eCommerce, Website Design & Development, Personalization, Omni-Channel Technology, Experience Design, Pay-Per-Click Marketing, Email Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Content Creation, Infographic Design, Data Analysis with SmartPLS, Analytics with Google, Video Marketing, Marketing Audit.
Digital Business Transformation Expertise
Prior to creating the New World Marketing Association, Dr. Hrichi spent ~10 years in the digital technology and marketing industry, helping some companies reimagine how they interact with their customers and manage their businesses in the digital world.
